Saturday, March 14, 2020
How to Set Up an Amazon Author Central Page in 3 Simple Steps How to Set Up Your Amazon Author Central Page Indie authors know the pressure of having to set up profiles on every new platform that pops up, promising to help you market and sell your books: Goodreads, Facebook, BookBub, oh my! It definitely adds up. But thereÃ¢â¬â¢s one major tool that - if you havenÃ¢â¬â¢t already signed up for - you absolutely shouldnÃ¢â¬â¢t overlook: Amazon Author Central.What is Amazon Author Central?Amazon Author Central is a free tool that authors who have published a book through Amazon can sign up for Ã - whether theyÃ¢â¬â¢ve published in print or ebook through Kindle Direct Publishing, or an audiobook through ACX. You can think of an Author Central account as your own private headquarters at todayÃ¢â¬â¢s largest book retailer.Two of the significant updates that have been announced so far include:The ability for authors to manage their books and profile on all the different Amazon marketplaces from their one account - so they wonÃ¢â¬â¢t need to log in and out to all of the internatio nal sites.It will also give users access to Amazon Author Insights: a hub of articles with tips on writing, publishing, and marketing.Have you tested out the beta program? Have you already used Author Central to optimize your Author Page? WeÃ¢â¬â¢d love to hear your thoughts in the comments below!
Wednesday, February 26, 2020
Week 4 DQ 1 - Assignment Example Thus, this gives more than one solution to a problem which can help solve a problem requiring more than one overall solution. The massive unique ideas provide different angles of solving a problem. With the characteristics expected from a leader, being well liked can help achieve these traits (Baack, 2012). Just mentioning a few; interested in change, open minded, good communicator, and being open to change all go down to having a good relationship with the employees. This good relationship is also important between the employees. It helps the parties earn respect without necessarily having to demand it in whatever way. Though the results matter a lot, being well liked by the employees really is also critical it creates an excellent working environment, and this can add to the success of the organization. In conclusion participative leadership style is the most effective to use when running an organisation (DuBrin, 2001). This due to the level at which the team members are involved, and this makes them easily accept changes in an organisation since they feel they are part of the organisation due to the involvement. Results matter a lot in any organisation, but there is a need for the employers to relate well with their employees because it can help in the performance of the overall team. A good relationship can be achieved by ensuring the presence of a good
Monday, February 10, 2020
Biogeography of bottlenosed dolphins - Research Paper Example The large brain size and the vocal learning on one hand are the cause of the organism being a major attraction and a source of amusement, and on the other hand render it vulnerable to noise and chemical pollution resulting from anthropogenic activity. The conservation strategies directed at habitat preservation of the organism are recommended. BIOGEOGRAPHY OF BOTTLENOSE DOLPHINS INTRODUCTION Bottlenose dolphins belong to the order Cetacea, the term derived from Greek word ketos meaning whale. The order includes large aquatic mammals with forelimbs modified into flippers, a horizontally flattened tail, lacking hind limbs and with one or two nostrils. The order includes the suborders Odontoceti (toothed whales) and Mysticeti (baleen whales). Most Dolphins are included in the family Delphinidae, belonging to suborder Odontoceti, including the bottlenose Dolphin or genus Tursiops. The genera Tursiops (derived from Latin word Tursio meaning Dolphin or Dolphin like), has been further class ified to include two species on the basis of biochemical and genetic studies: common bottlenose dolphin or T. truncatus and the Indopacific bottlenose dolphin or T. aduncus (Rice, 18). ... The biogeography of an organism provides significant information regarding its evolutionary history and adaptation. Thus biogeography can be considered to include the spatial as well as temporal distribution of an organism. The common bottlenose dolphin T.trucatus enjoys worldwide distribution including tropical and temperate, inshore, coastal, shelf and oceanic areas (Reynolds et al., 12), except the polar region, northward of 45?, though they do occurs far as 62?N7?W in northern Europe. Found rarely in Baltic Sea and vagrant in Newfoundland and Norway, the species is present is as yet uncertain in other areas. The author aims to present in the current paper an account of the biogeography of the common bottlenose dolphin or T. truncatus; along with the evolutionary history of the organism on the basis of fossil records and the threat to conservation programs for the organism specially those relating to its biogeography. BIOGEOGRAPHY Figure 1 The major distribution areas of common bo ttlenose dolphin (figure 1) include the western margins of North Atlantic where the coastal forms occur within a distance of 5km from the land and in bays and estuaries (Mead and Potter, 165). The offshore forms occur within 200-2000m range along the shelf break in regions north and north east to Georges bank (Kenney, 369); and in the Scotian shelf; with the distribution of the two forms overlapping in some zones. The coastal forms are prevalent throughout the year continuously along the North Carolina to Texas (Mead and Potter, 165). In southeastern US they also occur as communities exhibiting specific association patterns and individual home ranges. In the eastern Pacific region, T. truncatus occurs in the
Thursday, January 30, 2020
The Automobile Sector Essay The automobiles sector is divided into four segments Ã¢â¬â two-wheelers (mopeds, scooters, motorcycles, electric two-wheelers), passenger vehicles (passenger cars, utility vehicles, multi-purpose vehicles), commercial vehicles (light and medium-heavy vehicles), and three wheelers (passenger carriers and good carriers). The industry is one of the key drivers of economic growth of the nation. Since the delicensing of the sector in 1991 and the subsequent opening up of 100 percent FDI through automatic route, Indian automobile sector has come a long way. Today, almost every global auto major has set up facilities in the country. The world standings for the Indian automobile sector, as per the Confederation of Indian Industry, are as follows: * Largest three-wheeler market * Second largest two-wheeler market * Tenth largest passenger car market * Fourth largest tractor market * Fifth largest commercial vehicle market * Fifth largest bus and truck segment The auto sector reported a robust growth rate of 26 percent in the last two years (2010-2012). The BSE AUTO Index outperformed the benchmark Nifty by 79%, 12% and 19% in FY10, FY11 and FY12, respectively. However, the sector has shown a sluggish growth of 12 percent in 2012. The trend is likely to stay with a 10 percent growth outlined for 2013 citing high ownership costs (fuel costs, cost of registration, excise duty, road tax) and slow rural income growth. Solid but cautious growth is expected over the next few years. However, from a long-term perspective, rising incomes, improved affordability and untapped markets present promising opportunities for automobile manufactures in India. According to Macquaire equities research, sale of passenger vehicles is expected to double in the next four years and growth anticipated is higher than the 16 percent achieved in the past 10 years. Two-wheeler vehicle segment is expected to show slow growth of 10 percent CAGR over the period of 2012-2016, suggests the report. The Government recognizes the impact of the sector on the nationÃ¢â¬â¢s economy, and consequently, the Automotive Mission Plan 2016 launched by it seeks to grow the industry to a size of US $145bn by 2016 and make it contribute 10 percent to the nationÃ¢â¬â¢s GDP. The ICRA analysis of the Indian market projects heavy growth for competitively priced sports-utility-vehicles or SUVs and two wheelers. A number of major global brands like Honda, Suzuki, General Motors and Hyundai have launched their products in the SUV segment of the Indian automobile market. An average of 11. 5% growth in the two-wheelers sales in 2004-2007 has kept a number of global companies interested in this segment as well. The market has been moreover bolstered by a healthy rise in the sales of heavy commercial vehicles, and the presence of a strong auto component industry that now ranks 2nd in the world. One of the best things to happen for the Indian automobile market in the recent years was its telling improvement in the export sector. There was a 56% growth in exports from 2003 to 2004. Although economy cars continue to hold the lions share of the export market, vehicles worth more than USD 1 billion were also exported in 2004, for the first time in history. This increasing demand for Indian cars on the foreign shores has helped the countrys automobile industry in two significant ways. First, it has decidedly contributed to the economic growth of the industry. Secondly, it has helped to improve the image of the Indian manufacturing infrastructure at a global level. This increased confidence has resulted in more and more foreign brands opening manufacturing units in India, directly contributing to economy and employment. With a number of foreign brands joining ranks with the domestic manufacturers, the Indian consumer is now flooded with choice. An average Indian can now select from a wide range of Indian and foreign products. Some of the major Indian players are Maruti Udyog, Tata Motors, Mahindra, Ashok Leyland, Hero Honda and Bajaj. Toyota, GM Honda, Daimler Chrysler, Ford, Volvo and Hyundai Suzuki are the key international players in the Indian Automobile market. However, despite the presence of foreign brands, the domestic companies are still the biggest players. Maruti Udyog and Tata vehicles share the top honors for passenger and commercial vehicles respectively. The Indian automobile industry is now riding high on success, and the bright picture does tend to obscure the problems and challenges that lay on the track of its growth. Poor road conditions, heavy pollution and large scale traffic related accidents are serious impediments in the way of the industrys growth. However, steps are being initiated by the government to address these problems at various levels, and solutions are being worked out at a steady pace. Indian Automobile Industry SWOT Analysis Job opportunities in automobile sector The economy is booming and salaries are zooming. With an increase in purchasing power of people in our country, Indias automobile industry has become one of the fastest-growing in the world right now. With more disposable income and affordable cars like Nano hitting the road, car sales have touched new heights. To capitalise on this opportunity, many foreign companies are expanding their operations in India. It is for this reasons that there are plenty of job openings in automobile industry. For the right candidates, the salary is big. Jobs are available across almost all fields engineering, research and development, finance, human resources, and information technology. According to the Confederation of Indian Industry, auto sector currently employs 787, 7702 people, 58 percent of who are in the passenger car segment. However, there is an increasing demand for skilled professionals in the domain of effective service delivery, spares management and support functions. ITIs and Polytechnics provide 530,000 graduates every year, but there is an urgent need for updating courses to keep up with changing trends in technology, manufacturing, and processes. 2 most popular career options for MBA (at top level) in automobile industry-: Marketing Head: How is BMW different from Toyota? A marketing head is responsible for building the brand of the company. He has to position the companys brand, promote it at both domestic and international level, then see its performance in the market vis-a-vis other competitors. Qualifications: MBA with specialisation in Marketing and minimum work experience of 10 years. Expected Pay: Salaries range from Rs 800,000 rupees to Rs 5 million ($111,000). Some major multinational companies pay as much as 10 million rupees ($224,000). Financial Analyst: A financial analyst plays a key role in preparing the companys business plans, and is involved in the vehicles pricing and suggesting ways to reduce cost of production. He will also evaluate the progress of the product and reports its financial performance. He will also keep a check on the performance of competitors products. Qualifications: Companies typically look for candidates with a post-graduate degree in commerce, or masters in business administration with a major in finance. At least an experience of 15 years is required. Expected Pay: According to a report in Wall Street Journal, the salary of a financial analyst ranges from $67,000 to $156,000. Upcoming trends India is emerging as a strong automotive RD hub with foreign players like Hyundai, Suzuki, General Motors setting up base in India. This move is further enhanced by GovernmentÃ¢â¬â¢s support towards setting up centres for development and innovation. Tata NanoÃ¢â¬â¢s successful entry in the Indian market has steamed up the opportunities of growth available in alternative segments like electric cars, vehicles run on natural gas, etc. Factors that will drive growth in the sector * Rising incomes among Indian population will lead to increased affordability, increasing domestic demand for vehicles, especially in the small car segment. * Fuel economy and demand for greater fuel efficiency is a major factor that affects consumer purchase decision that will bring leading companies across two-wheeler and four-wheeler segment to focus on delivering performance-oriented products. * Product innovation and market segmentation will channelize growth. Vehicles based on alternative fuels will be an area of interest for both consumers and auto makers. * Focus on establishing India as auto-manufacturing hub is reigning in policy support in form of GovernmentÃ¢â¬â¢s technology modernisation fund. * Industry will seek to augment sales by tapping into rural markets, youth, women and luxury segments.
Wednesday, January 22, 2020
Daily Life Ã Ã Ã Ã Ã There are a variety of common courtesies that Americans should observe when in Mexico. Some of the important issues of cultural etiquette are described herein. When in Mexico Americans should refrain from calling themselves Ã¢â¬Å"Americans.Ã¢â¬ Mexicans consider themselves Americans too since the whole continent is called America. Another part of Mexican culture that may be shocking to AmericanÃ¢â¬â¢s traveling there is the way machismo is verbalized by male members of Mexican society. Making sexual or derogatory remarks at women is a typical part of the culture and should not be seen as harassment. Wearing a wedding band and mentioning children usually will stop these types of comments. Attempting to speak Spanish even if your Spanish is not good is appreciated. When speaking in English slang and idioms should be avoided. Using broken English does not aid communication and can be seen as offensive. Many Mexicans speak English but many more read English. If possible, a written copy of what you are saying should be provided. Mexicans do not often say no because it is considered impolite. Consequently, it is important that you recognize this and look for other clues as to what the real answer is. If a Mexican says maybe it is a good indicator that the answer is definitely no. Asking for a yes or no response to a specific question repeatedly is tolerated but you must be patient because it will take a while before the real answer comes out. People stand much closer to each other in Mexico. It is considered unfriendly to back up when a Mexican approaches you in conversation. You must be aware of the tone of voice you use when in Mexico. Using a quick pace or a sharp or forceful tone will make you come across unfavorably. Eye contact is not as direct or long as in the United States. Mexicans are status conscientious so what you wear or what you drive makes a clear statement about who you are in society. When attending a social event you shou ld arrive 30 minutes late. Arriving earlier is considered rude. At small parties your host will introduce you. At large parties you may introduce yourself. When dining you should not sit until you are told where to sit and you should not eat until the hostess starts. It is polite to keep both of your hands visible while eating and to leave some food on your plate when finished. Only men are permitt... ...;Ã Ã Ã Alcohol is used regularly in Mexico. The legal drinking age in Mexico is 18. There are responsible drinkers and alcoholics in Mexican society. Approximately 13% of the population has experienced alcohol dependency. Unfortunately incidents of alcoholism are rising. Alcohol is used disproportionatly by men because of Mexican gender roles which promote risky behavior for men and conservative behavior for women. Alcohol is permitted in both business and social settings. In business alcohol is most appropriate during lunch or diner meetings. Ã Ã Ã Ã Ã Mexican leisure activity is similar to that of the United States. Mexicans enjoy television, concerts, movies, picnics, shopping and sports. Soccer is the most popular sport. Businesses that provide picnic tables and soccer fields for use by employees on their lunch hour are viewed very positively by Mexicans. Fiestas, birthdays and traditional holidays are also enjoyed by all members of Mexican society. The types of leisure activities that Mexicans enjoy do not vary for the different income levels. Only the amount of time and money one can invest in these activities varies from one class to another.
Tuesday, January 14, 2020
Advertisement is news or a message that is made for persuade or influenced people to be interested in the product or service that a company offers. It means that every ad must be persuasive. There are many kinds of ads; based on its nature of advertisement, it is divide into Commerce ads and Non-commerce ads. Commerce ads made for influencing people in order to have, buy and use the product that has been advertised. On the other hand non-commerce ads made to get peopleÃ¢â¬â¢s attention so they will be sympathetic or give a support to the ads. In the daily life people often see an advertisement; in television, in news paper, in internet, in radio and at the road, posted on billboard. The advertisement will influence peopleÃ¢â¬â¢s behavior and physicology, because peopleÃ¢â¬â¢s culture and life style are based on what they have seen and feel then they will implement it in their daily life. In this case, modern peopleÃ¢â¬â¢s life will be influenced by the information that they get in their daily life. By watching and hearing an advertisement, people will get two sides of effect, they are disavantages and advantages. The effect that people get is based on how people respond to the advertisement, and if people dont want to get the disadvantageous side of advertisement, they have to know how to respond to it. The main function of the ads is to promote a product in order to look more interesting and able to get consumerÃ¢â¬â¢s attention. There are many ways that company do to get the consumerÃ¢â¬â¢s attention through an ads, like in a humorous , strange , controversial way, etc. However many ads do not only want to promote their products but also want to give some moral message to people so that it can useful to peopleÃ¢â¬â¢s life. For example, cigarette advertising Ã¢â¬Å"Gudang GaramÃ¢â¬ . It show that a scholar who is able to be a motorist taxi only. He is constantly humiliated by the other motorcycle taxi riders because of his bachelorÃ¢â¬â¢s degree. His unfortunate fate changes when his only one motorcycyle is stolen. He feels regretful and curses his bad luck. But, because that accident, he has an idea to make an alarm for motorcycle and after that he become a succesful entrepreneur. The moral message that we get is Ã¢â¬Å"Never give up on situation, make a mockery as our motivation, and believe that there must be a good lesson in every difficulty. Another function of ads is to educate people. How could an ads educate people? ThatÃ¢â¬â¢s because every has a story that could be a lesson to people in their life. For example, Tea advertising Ã¢â¬Å"sariwangi Ã¢â¬ . It tells story about the wife who wants to ask her husband to repair their roof, but she doesnÃ¢â¬â¢t want to disturb her husband. Finally she asks her husband softly and she also gives her husband a cup of warm tea in order to warm up the situation. The message conveyed in this ad is Ã¢â¬Å"a wife should know her husband the condition before asking something so that their family will always be harmonious. From both ads, we can see that there are no factors that could ruin childrenÃ¢â¬â¢s moral or the factor that could influence people to do something bad. On the other hand, both ads contain a lot of factors of entertainment and education, and they also give a lot of useful moral message to peopleÃ¢â¬â¢s life. There are some ads that advertise product excessively. That ads can manipulate public taste and public minds. For example, body lotion advertisement. In that ads, the price of the product is not stated clearly. In fact it is only showing the beauty of its white modelÃ¢â¬â¢s body that shows women will look more beautiful if they have flawless white skin after using this product. Its tagline also influences people to buy something useless and force them to think that such a product is a primary need. The woman who feel pretty with her brown skin, now they feel ugly because they donÃ¢â¬â¢t flawless white skin. If the women still cannot get what the color of skin that they want, they will buy the product again and again untill they feel they have the best color of skin thinking about the effect. This ads shows that a bad ads can make someone consumptive and imitate the action from the ads. An ads doesnÃ¢â¬â¢t have to be erased or eliminated from human live. As people who consume an ads in almost every activity, people have an obligation to choose and sort some ads which are good or not for themselves, think rationally to every sugesstion from the ads and improve the intrepretation of the ads in which every action in the ads is not always the sama as the real life. In short, any ads showed by some companies can be concluded as a bad ads or good ads based on how to responed to it. The ads can be good to someone but may not to others. Therefore, people have to respond to it wisely. People have to assume that an ads is just a media to promote a product and there is not a Ã¢â¬ËMUSTÃ¢â¬â¢ buy the product. People cannot only the good ads but also can refuse the bad ones.
Monday, January 6, 2020
NiccolÃ ² Machiavelli is a central intellectual figure in Renaissance philosophy. Although he worked mainly as a statesman, he was also a notable historian, dramatist, poet, and philosopher. His works contain some of the most memorable quotes in political science. Here follows a selection of those that are most representative for philosophers. Most Notable Quotes From the Prince (1513) Upon this, one has to remark that men ought either to be well treated or crushed, because they can avenge themselves of lighter injuries, of more serious ones they cannot; therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge. From this arises the question whether it is better to be loved more than feared, or feared more than loved. The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved, if one of the two has to be wanting. For it may be said of men in general that they are ungrateful, voluble, dissemblers, anxious to avoid danger, and covetous of gain; as long as you benefit them, they are entirely yours; they offer you their blood, their goods, their life, and their children, as I have before said, when the necessity is remote; but when it approaches, they revolt. And the prince who has relied solely on their words, without making other preparations, is ruined, for the friendship which is gained by purchase and not through grandeur and nobility of spirit is merited but is not secured, and at times is not to be had. And men have less scruple in offending one who makes himself loved than one who makes himself fea red; for love is held by a chain of obligation which, men being selfish, is broken whenever it serves their purpose; but fear is maintained by a dread of punishment which never fails.You must know, then, that there are two methods of fighting, the one by law, the other by force: the first method is that of men, the second of beasts; but as the first method is often insufficient, one must have recourse to the second. It is therefore necessary to know well how to use both the beast and the man. Most Notable Quotes from the Discourses on Livy (1517) As all those have shown who have discussed civil institutions, and as every history is full of examples, it is necessary to whoever arranges to found a Republic and establish laws in it, to presuppose that all men are bad and that they will use their malignity of mind every time they have the opportunity; and if such malignity is hidden for a time, it proceeds from the unknown reason that would not be known because the experience of the contrary had not been seen, but time, which is said to be the father of every truth, will cause it to be discovered.So in all human affairs one notices, if one examines them closely, that it is impossible to remove one inconvenience without another emerging.Anyone who studies present and ancient affairs will easily see how in all cities and all peoples there still exist, and have always existed, the same desires and passions. Thus, it is an easy matter for him who carefully examines past events to foresee future events in a republic and to apply the r emedies employed by the ancients, or, if old remedies cannot be found, to devise new ones based upon the similarity of the events. But since these matters are neglected or not understood by those who read, or, if understood, remain unknown to those who govern, the result is that the same problems always exist in every era.